Maximiliano de la Fuente - Project & Product Manager

About Me

A dynamic Project & Product Manager with over a decade of experience, I excel in leading cross-functional teams and managing end-to-end product lifecycles. I've driven over $8M in revenue, optimized operations, and built innovative AI-powered tools. My expertise spans Agile methodologies, strategic stakeholder management, and data-driven decision-making, blending technical acumen with a passion for transforming the music industry. Recognized as a key influencer by the Inter-American Development Bank and featured alongside industry giants, I am committed to delivering scalable, impactful solutions.

Professional proficiency in Spanish, English, and Portuguese.

Project Management

Agile, Scrum, Kanban
Risk Management
Stakeholder Communication
Budgeting, Resource Allocation

Product Management

Product Lifecycle Management
UX/UI Design, Market Research
Customer Discovery
Roadmap Planning, A/B Testing

Technical Skills

SQL, Data Analysis
Full-Stack Dev (PHP, HTML, CSS, JS)
AWS, WordPress, Laravel, React
AI-powered Tools Development

Soft Skills

Leadership, Collaboration
Negotiation, Public Speaking
Multilingual (English, Spanish, Portuguese)
Data-driven Decision-making

Founder & CEO

Metreek

San Francisco, CA | Oct 2024 - Present

Launched AI-powered e-commerce agents, automating analysis, reporting, & operations for online stores and marketplaces.
Onboarded B2B customers, including Cencosud in Latinamerica and marketing agencies in the US market.
Supported by AWS through their Startups Activate Program.
Demo

Founder & CEO

GrooveList (Exited)

San Francisco, CA | Jan 2016 - Jan 2025

Turned to be the Largest Music Industry Network in LatAm with +70,000 registered users (50,000 artists and 20,000 professionals) from the whole region (including Brasil) and US.
+600 B2B customers from the whole region, including Levi's, Lollapalooza, Governments and the SACM (Authors and Composers Society of Mexico).
Landed important advisors, including Stephen Russo, EVP & CFO at Sony Music and Barry Sage, Producer of artists such as Rolling Stones.
Generated +$8M USD for artists in the platform and +300,000 connections between them and industry companies/professionals, including AI tools.
Selected startup to participate in the Starta 3-months Acceleration program in New York.
Managed 15+ distributed engineers, designers, & marketers, ensuring KPI alignment, including NYU alumni.
Conducted market analysis, negotiated contracts, optimized budgets for growth and incorporated the company in Chile and the US.

Product and Program Manager

Ibermúsicas | SEGIB Government Music Program

Jan 2020 - Present

Managed government-funded projects, delivering scalable solutions (Music Scores Catalog) for 10,000+ LatAm artists.
Developed & maintained WordPress website, including custom developments. Stack: AWS (EC2, CLB, CloudFront, Route53, S3), PHP, MySQL, HTML, CSS, JS/JQuery.
Built 1st data-driven Iberoamerican Music Observatory to track industry metrics, boosting stakeholder decision-making.
Collaborated with international partners from LatAm and US.

Music Industry Event Co-organizer & Speaker

Independent

Various Locations | 2016 - Present

Co-organized 70+ music industry conferences, fostering knowledge exchange & networking.
Delivered keynotes & panels on technology, AI, & the future of music.
Orchestrated networking events, cultivating collaborations among stakeholders.
Curated educational content & workshops for emerging artists & industry executives, including Berklee College of Music. in Brasil

Media

Interamerican Development Bank

GrooveList as one of the 50 most successful startups from 11 countries in Latin America and the Caribbean for creative industries. Page 109 of the Document

Read publication

Metreek: Built on Bedrock Demo Night

Demo Presentation of our LLM, prompt-based Reporting tool and AI Agents, at Amazon Web Services San Francisco Loft.

Check video presentation here.

Read Article

GrooveList: Global Industry Spotlight in Chicago

Center for Creative Entrepreneurship Global Industry Spotlight presented by Dell Technologies features Max De la Fuente of GrooveList. 2112 has had the pleasure of working with Max over the past year as he has worked to expand the platform from its Chilean roots into the US market.

Watch video